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We made some curious conclusions about what is currently happening in the market of personnel in the field of design. The article will be useful for both business and designers who are looking for work.

1. There are practically no middle-level specialists on the market.

A beginner web designer is a person with 1-2 years of experience, who owns Figma or software from Adobe and has mastered the basic principles of design and layout. Ideally, he himself can create branding in a simple visual constructor (for example, in Tilda). If you are looking for a web designer to build similar simple projects, this will be enough.

He understands interfaces and user experience, knows how to create prototypes, and ideally knows the basics of HTML/CSS and is able to build a simple website in WebFlow himself. It is more complex than Tilda, but easier than writing code from scratch. Such a person is a midget with 3-5 years of experience and a strong portfolio that is ready to immerse himself in the project and work with his hands. 

It is not difficult to find a newcomer: 80% of responses to the vacancy are candidates with portfolios of 3-4 training projects, this trend continues when searching for any designers.

Another 15% of responses are from very qualified specialists. And only 5% are designers with average experience. When you open another resume, you automatically expect to see either several training projects or an art director with ambitions for your own studio.

2. During the pandemic, many people decided to change their profile to design.

We have received a lot of feedback from people who work in a completely different field, but want to start developing as web designers. As a rule, these are candidates from audit, consulting, FMCG. From the conversation it becomes clear that most of the time they want to engage in a case where a more tangible and visually understandable result of the work. 

Self-isolation has become a catalyst for change in their lives:

  • It is time to stop, exhale and ask myself the question: “Do I do that;
  • There is an opportunity to explore what you can do at all, and even take online courses for beginners;
  • Mythical islands of stability have disappeared: someone has lost his job or realized that there is such a risk in the near future.

We have a feeling that the interest in the profession during self-isolation has heated up the platform of online courses, which have classes for beginners designers. When there is nothing to lose, people start to listen to themselves, looking for something that really likes to do, become more determined.

3. Most beginners have portfolios of the same training projects.

In our opinion, the ideal portfolio of a designer is a neat website on Tilda, Readymag or WebFlow with short project descriptions, using nice templates (like this iphone mockup) and links to working sites or prototypes in Figma. 

Our vacancies are constantly being responded to by people who as a portfolio attach links to pdf downloads of several hundred megabytes or just their profile on the freelance exchange. 

We have studied several hundred portfolios of web designers – and most of them have the same problem: they consist of training projects that are detached from life. Instead of an online store or a website of some IT service they most often do:

  • the site of a fictional clothing brand or sneaker store;
  • the site of a fictional barbershop or restaurant;
  • interface of a fictional travel application: search for tickets, tours or excursions;
  • page redesign sites Apple, Tesla and other famous brands.

Perhaps to draw such a project is asked at the end of popular online courses on web design, so there are so many.