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If you are the owner of any premium retail store or you are owning an online business, you would be definitely in a constant urge to know what is the current retailing trend? Right? Well, apart from offering the lucrative shopping coupon codes to entice customers, there are some exclusive trends for you in 2018. If you want to explore the same then just have a look!! Moreover, we can definitely say that if 2017 was a year of apocalypse then 2018 is the year of renaissance.
However, the recent shopping trends of 2018 which are expected to rock in the upcoming months are:
1. Digital Shopping with AI:
The latest technologies like chatbots, facial recognition, image recognition etc. are going to rule as some of the most prominent technologies in this year. Retailers are expected to have an abundant amount of data to power AI and then of course deliver personalized, and customized experiences to surprise the customers. There will be more data beats and better algorithms more than ever and thus retailers will continue to generate significant amount of data both through online and offline mode. So, you can be sure about having some intellectual experiences while shopping your favorite products from the stores.
2. Landscape Shift:
The retail success in 2018 would be about how well the retailers adapt to the changing market around them and the evolutionary process of their customer’s needs. The experts are further anticipating that to stay relevant in the future, to evolve well will be the key to success.
3. Small will Be the Next Biggest Story:
The shoppers are going to return to the Main Street in 2018. The underlying fact of this trend lies in the desire of the highly potential and highest spending customer’s passion for a new shopping experience that they couldn’t find online, at the malls, and in the national chains or in the big stores. The owners of small retail shops usually feel overwhelmed by the rapidly changing retail environment with a tough competition from all sides, and specially from Amazon.
However, at the same time, these small retailers have a competitive advantage that none of these bigger, and better capitalized as well as techno-powered retailers have. This is nothing but their personal touch! It is realized not just through the personal service that any speciality retailer offer, but by being an active and vital member of local community.
4. Experimentation is Going to Rule:
We are going to see a continual experimental marketing in both brick and mortar and online stores. It will give the customers a deeper and more differentiated brand experience. It can be already noticed that the restoration hardware is deep into experiences with bistros/wine bars in their new flagships. The experimental marketing is more likely to become more relevant with online retailers as well.
So, these are the ultimate trends that are going to take over the whole business concept of retailers. Thus, if you are one among them, just opt for the same and thus you would be able to attain a huge revenue in no time.
Arina is the marketing manager at CouponsMonk.com, deals and discounts provider company. She is passionate about money savings, sales, marketing and finance industry. In addition, Arina also supports non-profit agencies that provide healthcare solutions to handicapped and disabled people.