My Town Tutors is the nation’s 1st National Directory of teachers who tutor. Our goal in 2014 is to expand our network of local teachers who tutor to 1,000 teachers! In 2013 we had over 150,000 visitors to our site from all 50 states.
It is FREE for parents to search for a teacher in their area. Please help us find ONE MORE teacher who tutors!
Please Share!


Over the next few days, weeks, and months, Grade Success and My Town Tutors will be working together to use social media to connected with parents and teachers.
To monitor progress, it is important to have a baseline. Both companies use google analytics and and Hub Spot‘s Marketing Grader.
For each area, we have included the advice provided from Hub Spot’s website. This is very useful information that can help increase the readers of your blog!
Check out our current progress:
March 1st, 2014 overall scores:
My Town Tutor’s Marketing Grader Score 84 / 100.
Grade Success Marketing Grader Score: 15 / 100.
Blogging
1. Set up a Blog

Why is this important?
Did you know that companies that blog get 55% more web traffic and 70% more leads than those that don’t? Blogging is the best way there is to reach your target audience with the useful, educational information they’re out there looking for. Not to mention how much it helps your search rankings.

What are we looking for?
Marketing Grader searches for either an auto-discoverable RSS feed or a link on the homepage with the word “blog” as part of the anchor text. Alternately, you can just enter in your blog URL.

2. Set up an RSS Feed
What are we looking for?

Marketing Grader searches the homepage or the blog for an auto-discoverable RSS feed. Alternately, you can just enter your blog RSS feed.

Why is this important?
About 46% of daily internet users read more than one blog every day. Adding an auto-discoverable RSS feed makes it super easy for power users to get your latest blog posts and news stories as soon as you publish them.
3. Link to your blog from your homepage.
Why is this important?

65% of daily internet users read a blog. It could be YOUR blog if you make it easy for them to find it.
What are we looking for?
Marketing Grader checks to see if there is a link on your homepage that matches the link it has for your blog. These must be exact matches.

4. Add social sharing buttons to your blog.
Why is this important?

These handy little buttons make it super simple for your readers to share your content on their social networks. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.

What are we looking for?
Marketing Grader looks at the most recent post on your blog (found via your RSS) and look for links to Twitter, Facebook, LinkedIn, and so on.

5. Add social subscription options to your blog.

Why is this important?
Make it easy for people to stay in touch with your company however it is easiest for them.

What are we looking for?
Marketing Grader looks for links to Twitter, Facebook, LinkedIn, and Google+ on your blog home page.

6. Add an email subscription option to your blog.
What are we looking for?

Marketing Grader reviews your blog, looking for a submission form that includes the word “email.”

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