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For the current progress of our Social Media Makeover Miracle, click here!
Our Mystery Account was evaluated on July 13, 2014. Here are the results!
To monitor progress, it is important to have a baseline. Both companies use google analytics and and Hub Spot‘s Marketing Grader.
For each area, we have included the advice provided from Hub Spot’s website. This is very useful information that can help increase the readers of your blog!
Check out our current progress:
Starting score July 13, 2014: Mystery Company 71.
1. Blogging: A Blogging Checklist of 6 items (4/6)
2 recommendations:
1. Add social subscription options to your blog.
2. Add an email subscription option to your blog.
Hub Spot Evaluates the last 5 blogs. For each of the blogs, there were 0 facebook shares, and 0 tweets.
2. Social Media (3/3)
Set Up a Twitter Account:
Companies with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer.
Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.
2. Set up a Facebook business page.
Why is this important?
Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.
3. Link to your social media accounts from your home page.
US Internet users spend 3X more time on blogs and social networks than on email. Make it easy for people to follow you however they want by letting them know where you can be found right up front.
What are we looking for?
Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.
Then it evaluates “Recent Twitter Activity @mystery business” The main things are links to a landing page and @ mentions:
Followers: 215
Following: 3,167
Average time between tweets: 6 hours
Percent of replies for the last 10 tweets: 40
Twitter mentions in the last 24 hours: 2
Think left & think right & think low & think high. Oh, the things u can think up if only you try! Dr. Seuss http://t.co/MgiX8tTsT5#NEAreads
@NEAReadAcross Read Across America Lessons & Teaching Resources http://t.co/BZYlOjYMLD#edchat
Why fit in when you were born to stand out? Dr. Seuss http://t.co/MgiX8tTsT5#edchat#neareads
Be awesome! Be a book nut! Dr. Seuss http://t.co/MgiX8tTsT5#edchat#neareads
4. SEO (1/3)
2 recommendations:
1. Use page titles without your company name.
Why is this important?
Because 60% of all organic clicks go to the top three organic search results, you need to do everything you can to nail one of those top spots. Optimize your page titles and use compelling meta data to get off on the right foot.
What are we looking for?
Marketing Grader looks at a sample of pages from your website and checks how many of them start with your company name. The tool assumes that your company name is what’s between the www. and the .com of your url. Ideally no pages use the company name in the title.
2. Use unique page descriptions.
Why is this important?
75% of users never go further than the first page of search results. You’ve got to do what you can to stand out in the pack of results, and compelling page descriptions is a good place to start.
What are we looking for?
Marketing Grader looks at a sample of pages from your website and checks how many of the page descriptions are unique.
4. Lead Generation (1/3)
2 recommendations:
1. Create landing pages with forms to generate leads.
Why is this important?
Businesses with more than 40 landing pages get 12X more leads than those with only a few landing pages.
What are we looking for?
Marketing Grader looks at a sample of pages from your website and determines if any of them include a conversion form.
2. Set up marketing automation to make your life easier.
Why is this important?
Automation can be an effective tool when used to engage potential customers on their terms.
What are we looking for?
Marketing Grader reviews your homepage looking for marketing automation tools.
5. Mobile (0/2)
1. Use @media queries or a mobile stylesheet.
Why is this important?
You need a mobile CSS if you want people to access your site on their smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the internet, it probably makes sense to get this in place sooner rather than later.
What are we looking for?
Marketing Grader reviews your homepage looking for the presence of mobile css or a redirect to a mobile website.
2. Add a meta viewport tag.
Why is this important?
The meta viewport tag tells a mobile device how to orient a page when it’s loaded. It also determines if a page can be scaled larger or smaller and if it should rotate as the user rotates their mobile device.
What are we looking for?
Marketing Grader looks for the presence of on your homepage.