My Town Tutors is using twitter to connect with parents and teachers to share our goal of being a great tutoring resource for parents and teachers.
For this case study, we will offer blog posts on how My Town Tutors is using twitter to expand our influence. We are building a New England account from the ground up. We are going to share our journey with you.
We created @mytowntutorsne on July 17, 2012. We had NO FOLLOWERS. Check out our current influence and followers.
Twitter is an incredible resource for connecting with people and sharing information, however, before you sign-up, it is important to answer the following 5 questions.
1. What is your purpose? The first thing you need to identify is what is your purpose or goal with twitter. Some people use twitter for personal or social reasons. Some use it for professional development and to share ideas with others in their field. In our case, the purpose is to reach out to parents, educators, and schools to promote our service. My Town Tutors connects parents with local teachers who tutors.
We also want to share our blog and guest blogs with our followers. We have had some great posts over the last few months and are looking to attract readers and writers. We hope to provide insights that will make the job of being a parent and / or teacher a little easier.
2. Who is your audience? Our target audiences are teachers, schools, and parents. Our focus is on creating content that will be helpful to these groups.
With our regional accounts @mytowntutorsma, @mytowntutorsne, @mytowntutorsNJ4, we hope to create closer, more personal connections with individuals in these areas. We offer special blogs and information that we hope will be particularly useful to local interests.
3. What will you tweet? My Town Tutors wants to provide content that is useful to to teachers and parents. We often provide quotes relating to parents and teaching. We also have a school joke of the day that we tweet each day at 6:00 AM. Both parents and educators can benefit from these clean jokes or riddles. Many are a little corny, however they often can bring a smile or chuckle. Why not start the day of with a good laugh?
4. What is your follow policy? Who will you follow? Will you follow back anyone who follows you? Do their interests really matter? Our policy is to follow educators, educational groups, such as teachers unions, parents, parent interest groups and educational interest groups.  Our goal is to connect with parents and teachers. Please do not be offended if we do not follow everyone back.
5. What is your time commitment? How much time will you devote to twitter. Some people and companies can spend every waking hour on twitter. We try to interact as often as possible, however we do not want to be entirely consumed. Hopefully, we provide teachers and parents with some useful information.
We would love feedback!
My Town Tutors is a website that connects parents with teachers who tutor. It is FREE for parents to search for a teacher in their area.
We are completing a 50 States in 50 Days Teacher Challenge to recruit teachers who tutor. If you are a teacher who tutors, we are always looking for qualified teachers from all 50 states who tutor to join our national directory of teachers who tutor.