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Like the hydra of Greek mythology, marketing is a multi-headed beast. From the marketing strategy itself, to the budget, people involved, as well as the many logistics, it is no wonder some never even reach the point of taking practical steps. When it comes to marketing in a highly specific location such as Arizona, even more heads seem to appear on said hypothetical beast. Mesa billboards are certainly one solution to the problem. But there are so many more options to consider. Of course, what are these options but a waste of money without the proper marketing strategies in place. To help you avoid this unappealing outcome, we have taken the liberty of assembling five different marketing strategies for businesses in Arizona. Without further ado, let’s get to it.
1. Get involved
Regardless of how much time you have spent in the state, you probably know two things to be true – it is hot almost all the time and it is a community-driven place. From top to bottom, there is no shortage of afterschool programs, all-inclusive events, and special holiday gatherings. While heartwarming to be sure, this reality is one that could prove fruitful for your company should you know how to leverage the situation. See, these events come at a cost to someone. Often, that cost is taken on by a local business in exchange for publicity or advertising of some kind. Considering face to face time with potential future customers is always a good thing, appearances like these do more than you think in the name of marketing.
2. Evaluate all your paid advertising spaces
We mentioned it in passing earlier but a quick drive through any highly populated area of Arizona will show you billboards have not gone anywhere. Guess what? Neither have local television channels, radio stations, newspapers, and other forms of media. Bus stops still exist and so do professional collegiate sports teams. Had these audiences dried up and disappeared, so would have the products responsible for entertaining them. But, seeing as all these entities are more than operational, it stands to reason there is an audience out there just waiting to hear about your business. That is assuming you are willing to fork over the cash to do so. But, when you realize the number of people who will encounter your business, it will probably be a no brainer.
3. Do not forget about those online communities
Thanks in part to the pandemic and evolution of social media, there are more groups, pages, accounts, and more, dedicated solely to the communities of Arizona. This fact could change the course of your business forever. That is, if you can manage to gear a portion of your marketing strategy around these online communities. To get this ball rolling, integrate yourself into these communities. Whether you are yourself online or operating your company’s social media account, participate in however the community engages. Along similar lines, take the time to connect with individuals. You could call this process ingratiation. But specifics aside, remember social media groups when it comes to your Arizonan marketing strategy.
4. You can always turn to the experts
No matter how you choose to approach it, marketing in general is a tricky business. There are more variables to consider than you will ever be able to properly account for. Furthermore, the people you are attempting to reach are the definition of the word fickle. So, what are you supposed to do when all your marketing efforts have left you feeling high and dry? Hire an expert. As with many large, suburban areas, there are a vast number of options for professional marketing agencies in Arizona. One of these could provide the solutions you are in search of. But remember, with great business potential often comes great cost and marketing experts tend to be no different.
5. Understand the facts before you make a move
But variables are not the only hurdle you will encounter while trying to put together a marketing strategy – facts are another. The truth is, Arizona is an incredibly unique place, geographically and demographically. Do you know all these details of this and how your marketing strategies will play into these realities? If you and your team are feeling as if your marketing efforts are more like painting in a dark room, then it is time to inundate with as much information related to Arizona as possible.
Hopefully, the information above can put you and your business on the path to success. Seeing as this path is in no way an easy one to follow, do not be afraid to seek out more information. But before you do, give a couple of the ideas a shot. You might find that your bottom line benefited from it.