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Over the next few days, weeks, and months, Grade Success and My Town Tutors will be working together to use social media to connected with parents and teachers.
To monitor progress, it is important to have a baseline. Both companies use google analytics and and Hub Spot‘s Marketing Grader.
For each area, we have included the advice provided from Hub Spot’s website. This is very useful information that can help increase the readers of your blog!
Check out our current progress:
Starting scores March 1st, 2014: My Town Tutors 84 and Grade Success 15.
Current My Town Tutor’s Marketing Grader Score 84 / 100.
Current Grade Success Marketing Grader Score: 19 / 100.
Social Media
1. Set Up a Twitter Account:
Companies with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer.
Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.
2. Set up a Facebook business page.
Why is this important?
Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.
3. Link to your social media accounts from your home page.
US Internet users spend 3X more time on blogs and social networks than on email. Make it easy for people to follow you however they want by letting them know where you can be found right up front.
What are we looking for?
Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage.
Then it evaluates “Recent Twitter Activity @mytowntutors” The main things are links to a landing page and @ mentions:
Followers: 6,167
Following: 6,323
Average time between tweets: 16 minutes
Percent of replies for the last 10 tweets: 10
Twitter mentions in the last 24 hours: 21
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