To create and sell online courses can be an affordable business for many of the entrepreneurs to earn additional revenue. The global e-learning market is growing rapidly and is going to reach $325 billion by 2025. This is because of the increased demand for online education and digitization. There is no surprise that the growing demand of the e-learning business gives the entrepreneurs and subject matter experts to create and sell their online courses. However, it will take a lot of work to build an online course website. It won’t happen overnight. The hunger for online education among learners has created a great opportunity for entrepreneurs to start a profitable business with their skills.
Here in this article, we explain how to create and sell online course to upfront your business. You have to do a lot of research in order to be successful in online business.
How to create an online course?
If you’re prepared to explore the world of online learning by creating and selling online courses follow these steps below:
- Choose your topic:
Make a list of the things you are expert. Find out the skills you are good at. If you have a hobby that you can teach others like teaching guitar, yoga, etc. Have a better clarity upon the industry you are going to deliver to the learners. There is no point in designing an extraordinary course without analyzing the needs of users. Selection of relevant course topic takes to propel your success. Get your content accessible to people who may find it interesting.
2. Define your product niche:
After finalizing the course topic, do research, analyze, and scrutinize different niches with multiple aspects for a profitable business. The skill or subject you choose will be your product for your online learning community. It is very essential to pick particular users who will give you maximum returns. Market research and insights will help you to understand your user inclination towards your product.
3. Do Market Research:
Uphold your product doing proper market research with your competitors that are trending in the market. You need to see the product viability in your business idea by doing competitive research. Perhaps, you will also get to know what the learners want to know deeply about your product and are they willing to pay to learn for it.
Research your customer’s need that they are facing currently with your competitors. Prepare an outline for your product sustainability. Before investing your time in creating your course, research about the best buyer that can help you to build your position in the market.
4. Outline your course plan:
If you have determined there is market willing to purchase your courses, choose what you will put in the course. Try scrutinizing the nature of the course and content structure that covers all important aspects. Try to dissect the courses in modules and lessons. Feedback is a crucial point that pivots your inputs to confine your audience base. Pick a value proposition by providing the courses that let you stand apart from others.
5. Decide and pick the best technology:
There is a huge expectation of people that online courses offer varieties of teaching methods in the format of the text, video, audio, worksheets, and many more. Choose the best format that you’re trying to teach. You can also get multiple methods for one lesson. For example, if you provide information by text instruction, you can also offer a video tutorial for the same topic. Find a specialized tool exclusively for online learning platforms.
How to sell your online courses?
- Register as an online tutor to sell your course:
There are several online websites that provide a platform to sell your online courses with wide range of customers. You can sell your courses in these online tutoring platforms like Udemy, Udacity, and Skillshare, etc. These online websites have their own business models. You just need to fill the online credentials; your courses will be made public after verification.
2. Create a website to host and deliver your courses:
Building a platform is the foremost step to enter into online business to process your courses. There are several ways to build your own online websites with the rapid development of technology.
When you’re building an online website, there are several factors aligned with technology such as your content type and communication approach. These three methods are widely available in the market for creating your online courses.
- Start from Scratch
- Develop from SaaS solutions
- Start using Open source solutions
Starting from scratch is basically suited for launching large scale websites. The complete website is coded and maintained by your own in-house team.
Therefore, the time and cost needed are quite high. The cost of regular maintenance will also include in this method.
If you purchasing the readymade solutions from SaaS vendors to create your online website, you have to simply set up your website and manage your courses on their platform. The SaaS vendors will responsible for all the coding.
The downside is you need to pay through a subscription basis for monthly or yearly to SaaS vendors for using their platform. The cost will be on a recurring basis which will be more over a period of time.
There are also membership site scripts like WordPress plugins that can help you to set up and deliver your courses. You can also use the online course service providers like Skillshare, Udemy with less technical effort. These sites have different pay structures depending upon their own terms and condition. The sales generation depends upon the marketing efforts such as through Udemy’s marketplace as an affiliate, or directly from you. You will simply have to upload the courses and the website will take care of the markets and platform.
If you want to buy ready for lunch websites without doing the coding, the self-hosted scripts are the most suitable option to create your online platform. These self-hosted services help in easy creation and upload like the course service marketplace. You will have the full ownership of the website.
Most of the options provide exclusivity to create the platforms. But be sure to find a better offering from the above methods according to your requirements. Now you got a clear idea about the best place to sell online courses and the opportunity they create for you as an online business owner.
3. Manage your courses:
Once you’ve chosen your platform, start uploading your courses. Start adding a logo, color scheme, and customize your courses that will help in creating a unique brand.
Keep the course Information up to date. For example, check your course information is relevant with regular interval of time. The outdated information can lead to bad reviews among the learners.
There is no certain rule to be only in one particular course. If there are any other courses that may be relevant for your learners, you can start to prepare those courses and refer those courses to your students.
4. Marketing your product:
Just because you have an active website, doesn’t mean that you’ll get customers. There are thousands of similar products available competing you. You need to market your online business to be successful. Create a marketing strategy that includes social media, advertisements like Facebook ads. You can choose with free and low-cost marketing methods initially to grip up your product.
If you have the skills and want to make passive income by building the online business, it’s one of the most profitable businesses you can start. To build an online website and sell online courses can be profitable if you offer great courses and target your audience.
Kathy Alameda is a content strategist at PinLearn. She develops educational technology plans and online learning strategies for schools, businesses, universities in the USA & Other country. She is also an author and researcher on effective e-learning programs.