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There is no better way to show your expertise to the world than by developing an online course. Nowadays, investors look for proof that your venture is worth capitalizing in, and online courses are the perfect way to show that you know what you’re talking about and that you’re an expert in your field.

When you teach a topic that you’re an expert in, you have to be confident with the execution and show it without a shadow of a doubt. You need to understand what you’re talking about, and an online course is a perfect platform for an entrepreneur because it adds to their portfolio and brings in potential investors and clients as well. 

If you want to convey your teachings to the world, then you will have to focus on making a significant impact and earn lots more money as well. All you have to do is download the knowledge from your brain and convert it into an impactful, money-generating, and a lead-attracting online course. 

Let’s have a look at ten steps that will guarantee a successful content creation:

This list will provide you with an overview of the significant indicators that will help you create an online course. 

1. Selecting the best course topic:

The course topic should include something that you’re passionate about and would love to teach. It’s vital that you’re enthusiastic about the topic that you want to teach because it will ensure that your online sessions are engaging and fun. 

Try not to feel overwhelmed during your initial online classes. You don’t have to meet any university standards. You can set up a teaching format by focusing on your skills, talents, and life experiences. These will help you come up with an exciting approach to convey your content. There can be an endless list of topics, from a guide to beginner photography to online cooking courses, and so on. 

So, if you’re passionate about your topic and have considerable knowledge on it, as well as significant experience with it, then you will have a course topic that will work for you just fine. 

2. Your topic has to have high market demand:

Nobody wants to create an online course that will receive no viewership or need from the market. So, to get enough demand from users, you will have to pick a vital topic that will resonate with the audience. Once that’s done, you have to conduct market research tests and observe if your online course will have a positive response or not. If your course idea shows stiff competition, then this shows high demand, and it should be researched even more. 

While conducting the market research test, you should ask yourself these three questions:

  • Is your audience talking about it?
  • Will they ask follow-up questions about it?
  • Is there a possible gap in what the competitor is offering?

If you have answered ‘yes’ to all the questions listed above and your idea is different (yet similar), then your online course has the potential to be a best seller. 

3. Create intriguing learning outcomes:

Learning outcomes is important, so don’t underestimate them. Creating and enhancing your online course learning outcomes will increase your reputation and make the course creation process easy. Your students need to know why your course is vital to them and why it will help them in the long run. Ensure that you use measurable verbs in your outcomes and how the student will feel by the end of the course. 

4. Gather content:

This is the part where many creators tend to procrastinate. The main reason they begin putting off the work needed for creating an online course is that they feel overwhelmed with the information they have gathered over the years and the new data that is available through various reference points like books and the Internet. This is where the process of elimination comes in as well, and you need to leave out marks that won’t contribute to the learning outcome. The content you put out should be comprehensive and understandable to your students. Fill your course with informative content that will answer frequently asked questions and fill the gaps that were left by the competition. 

5. Provide your direction with structure:

This is where you piece your content together and put in a theme along with some suggestions, ideas, and modules that will provide your course and lectures with a structure and framework. Ensure that the course flows logically and smoothly. You can have a steady flow by following a sequence for your lessons. 

6. Have an effective delivery method for each lesson:

This is the stage where you have to decide on the best way to deliver your content. You have to know about the various principles behind adult learning and the different ways you can execute the training process as well. It would be best if you make it as engaging as you can. You need to decide if your content will have text, videos, and images, the visuals you want to include and if it will consist of community leaning. 

7. Filming and editing your content:

This is the production step of your online course process. Once you have the blueprint of your course ready, then it’s time to start bringing it to life. Now, you have to start getting all the content on the camera. When you’re delivering your lectures, ensure that you keep the audience in mind and the learning outcomes as well. The most effective delivery method (right now) is video.

When you’re editing your content, ensure that you don’t go overboard with crazy transitions and jarring logos. Keep it simple and to the point. 

8. Set your online school:

When you set up an online course, you’re setting up your school, and you can fully brand your website and set it up as your platform. This will make content creation easy, as well. 

9. Receiving the perfect pricing models:

In this step, you will have to create a strategy and determine where your online course will fit in with your business plan. The way you set your pricing models will affect the need for your online course. So, you have to ensure that it matches your position appropriately and it’s provided within your business. 

10. Launch an ongoing marketing strategy:

Many online course creators think that once they have created content, they don’t have to put in any more effort and they have access to a constant income stream. You will have to launch a strategy that will promote your course and take in students. Ensure that you have an 18-month plan for your marketing course. 


If you want to show your expertise off, the best way to do that would be to develop an online course. You can do a course on just about anything that interests you. Just remember, the steps listed above will provide you with a real idea of what you can expect when setting up an online course.