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Every text has a purpose: to inform, to move, to convince, to make you laugh, to take action, … Whatever your goal is, every sentence you write, every choice you make, has an effect on the impact of your text. Does he leave people cold or does he just heat them up? In this article, we share 5 tips from our personal style guide that help to increase the impact of your text. To know more about any writing styles of texts you can refer to cheetah papers.

These tips are important too if you’re looking to hire a lawyer, who speaks formally. For example, if you need a work comp attorney, these tips can help you to communicate with them even better than you could have possibly imagined.

TIP 1: Roll your text over your tongue

The inverted world: we start with a trick that you only have to apply after writing your text.

Did you tell everything? Is all the information in the right place? Is your story completely finished? Then you are only halfway. Now is the time for extensive editorial. Read your first full text aloud. Are you stumbling over certain words? Then look for a synonym that better reads. Do you get entangled in long sentences without guiding punctuation? Then divide them into shorter sentences. A text that you get through without tying your tongue has more impact than a complex text that looks nice on paper

TIP 2: Change of food makes food

As an expert in your domain, you probably often fall back on the same words and sentence constructions. Keep your texts fresh and innovative by constantly challenging yourself.

Try to tell the same things in a different way. Regularly read texts from other people: blogs, newspaper articles, scientific papers, novels, … Inspiration and new ideas can be found everywhere. Dive into a synonym dictionary if necessary.

Variation is the way to keep your reader focused. Alternate short sentences with longer ones, use questions and summaries, and occasionally an unusual word. Make sure that the style of your text remains consistent. You can vary in the right way without your reader explicitly noticing.

TIP 3: Write actively if you want to activate someone

This rule is probably in every style guide. And yet so many copywriters continue to use passive verb forms. However, it is simple: if possible, ALWAYS use the active form of the verb. This not only reads more smoothly, but it also makes your sentences less complex. Moreover, your chance to convince potential customers to take action increases.

When applying tip 1 (Roll your text over your tongue), also identify and rewrite passive sentences – unless you consciously use them to create a certain effect. Because that is of course also possible. The most important thing is that you make every choice consciously.

TIP 4: Delete, delete, delete

Another open door, but it is worth the trouble to kick them in. Writing is scrapping. It may be that in the first version of a text you throw all your knowledge and vocabulary on the table. But then you have to clean the table afterward.

Delete words that do not contribute to your message. They make your text unnecessarily long and complex.


Choose concise sentences, without superfluous adverbs, adjectives and clauses. Not only does your text read a lot smoother, but you also immediately double the effect of the longer sentences that you do leave behind.

TIP 5: YOU  or YOU – CAN  or CAN

Do I choose you or you? It is a question that we regularly receive. We opt for the je shape as standard. Only in rare cases, depending on the target group and tone of voice of the customer, do we opt for the u-form. Why? We will tell you about this in a subsequent blog article.

 In addition, we prefer the most ‘simple’ verb form. Sometimes it may seem that certain conjugations are more correct than others, but usually, you do not have to “embellish” a verb.

Your can is just as correct but sounds smoother than you can. The same applies to your will and you will (instead of your will)and you will ). And now that we have broached the subject, the verb can, you can often just leave (but not in this sense).